Head of Marketing Campaigns

​Working for City Hall makes a difference to the lives of Londoners. Our staff are at the centre of long-term planning and development for our great city.
 

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the role

We’re looking for a senior marketer to lead our team of campaign experts and deliver campaigns that help build a better London for everyone.

We’re looking for an experienced senior marketer to lead our team at City Hall, ensuring all Londoners are aware of the work of the Mayor of London and London Assembly.

The Marketing Campaigns team leads integrated campaigns and communications interventions that help make London greener, safer, fairer and support London’s growth.

In this role, you’ll be leading a team of passionate communications experts to design and deliver campaigns that tackle priority issues for Londoners such as public safety, accessible housing, violence against women and girls, rough sleeping, equality, diversity and social integration, and economic prosperity.

This is an exciting time to join the team and oversee the development and delivery of all integrated marketing campaigns and a team of campaign managers. This role will ensure the successful delivery and implementation of campaigns for Londoners to support young people with positive opportunities, tackle public safety issues including violence against women and girls, show delivery on housing and rough sleeping, support flagship events such as London’s NYE fireworks and brand campaigns that celebrate London’s values and diversity such as ‘You are Loved & Wanted’.

You will work collaboratively with various policy teams throughout the building, in addition to senior stakeholders in the Mayor’s Office including Mayoral Directors, to gain cross organisational buy in to marketing plans.

What your day will look like

• Leading a team of dedicated campaign managers and marketing experts to drive forwards the 26-27 annual marketing plan.

• Representing marketing across the Greater London Authority and providing communications expertise to a variety of stakeholders.

• Working closely with the rest of External Relations, including the Press, Digital Communications and Strategic Communications teams, to develop and deliver integrated campaigns.

• Working with stakeholders across the Greater London Authority and our partners, including policy teams, the Mayor’s Office, Transport for London, to ensure our efforts are built on robust insight, reflect the needs of Londoners, and coordinated with key partners.

• Directing multiple relationships with external creative, research and media buying agencies, to ensure we get the most value and impact for Londoners.

Skills, knowledge and experience

1. Significant experience of leading the planning and delivery of campaigns for complex organisation, including managing the implementation and the budget aligned with it.
2. Strong track record of delivering social marketing initiatives and policy/issue-based campaigns, behaviour change campaigns and building marketing propositions for complex initiatives. 
3. Extensive experience of working with external partners and agencies, including pro bono partnerships to drive further values and drive greater impact.
4. Significant in-depth knowledge and experience of working in a complex political, high-profile organisation at a senior level to manage or supervise the delivery of complex cross-organisational projects.
5. Senior management experience and a strong track record of leading multi-disciplinary teams providing professional, strategic advice on marketing and communications campaigns.

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

We do not accept CVs alone for this role.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement.

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345)

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination. 

We may close this advert early if we receive a high volume of suitable applications.

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Melissa Darby would be happy to speak to you. Please contact them at melissa.darby@london.gov.uk. 

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.

Assessment process

Once you have submitted an application, your details will be reviewed by a panel.

If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is: W/c 22 June 2026 (may be subject to change)

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.

Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening. 

Secondment Opportunity

If you are a GLA employee applying for an internal fixed-term position, as an internal secondment opportunity, you must ensure you satisfy the following secondment policy criteria listed below before applying 

• On a permanent contract or a fixed term contract where the time left on the contract at the point at which you apply for secondment is longer than the secondment period;
• successfully completed your probation period and are performing to the required standard for your current role; and
• at least 18 months service with the GLA 

If you do meet the criteria listed above, you will need to complete the Approval for secondment application form and gain line manager approval, before emailing the fully completed form to the Resourcing Assistant who is managing the vacancy. This form must be received by the closing date of the vacancy. Failure to provide this form will mean your application cannot be progressed.

If you are unable to satisfy all of the criteria, unfortunately, you are not eligible to apply for this vacancy as an internal secondment.  For further information, please see Secondment Policy and Procedure.

IMPORTANT: If you are a current GLA employee on a fixed-term contract, which is due to end BEFORE the end date of this vacancy, you DO NOT NEED to complete the Approval for secondment application form as it is not a secondment.

If you are successful in securing this secondment opportunity, you will need to be released from your existing role, so please ensure that you make your line manager aware of your application

More Support

If you have a disability which makes submitting an online application form difficult, please contact resourcingteam@london.gov.uk.

The GLA is proud to be a Level 2: Disability Confident employer. We are committed to becoming a more inclusive and accessible organisation, and creating a truly inclusive and accessible workplace and culture for our disabled staff. We have named Disability Equality as a key corporate priority within our EDI Strategy. We welcome and encourage applications from disabled applicants. Should you wish to opt into the scheme, please let us know during your application.

Please note all applications for this vacancy must be submitted via our online recruitment system. We do not accept CVs alone for this role. Please upload a personal statement with a maximum of 1500 words to the ‘Additional Documents’ section of the form, ensuring you address the following technical requirements and competencies in your personal statement. Word or PDF format preferred and do not include any photographs or images.
 
The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework.

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability. 

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.