Senior Campaign Lead

​Working for City Hall makes a difference to the lives of Londoners. Our staff are at the centre of long-term planning and development for our great city.
 

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the role

Are you ready to run marketing campaigns for the Mayor of London and the Greater London Authority?

We’re looking for an experienced senior marketer or campaign manager to join our team at City Hall, to lead marketing that ensures all Londoners are aware of the Mayor of London and Greater London Authority’s (GLA) work and how to participate in their city.

As a Senior Campaign Lead, you’ll plan and manage your own campaigns. The team leads on a range of exciting and important campaigns for the city, working to make London greener, safer, fairer and more prosperous. You’ll lead on campaigns tackling priority issues for Londoners such as ‘Have a Word’ to tackle misogyny and prevent violence against women and girls, air quality, housing and homelessness, or campaigns which celebrate London’s diversity and culture, and drive economic recovery, such as ‘Love London’.

We’re looking for an all-round marketing campaign manager - you’ll be skilled at running integrated, public-facing campaigns using the full channel mix and developing insight-driven strategies. Experience working with agencies (creative, media, public relations and research) is desired, and you should be confident managing projects across teams and dealing with senior stakeholders, external partners and sponsors. The role requires you to manage a Marketing Officer so line management experience is useful.

If you’re enthusiastic, passionate about running great campaigns and a strong communicator, this could be a perfect opportunity for you.

What your day will look like

• Develop and deliver GLA integrated marketing and communications campaigns ensuring that all work contributes to the GLA’s business objectives as well as the Marketing and Communications strategic objectives on raising awareness, increasing engagement and delivering access to our work for Londoners. The scope of work will vary in size from small short-term projects to longer term strategic initiatives. 
• Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle to deliver campaigns to time and budget.
• Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing and proofing copy as appropriate on offline and online channels.
• Contribute to the Marketing evaluation programme - reporting on marketing performance on a short and long term, and the effectiveness of social, email and visual channels.
• Act as an effective account manager, working closely with the policy and event teams to integrate the work of the Marketing and Communications team into the planning activities of the policy areas, liaising with policy officers, Heads of Unit, Press Officers and Assembly Members, as appropriate.
• Take responsibility for working with policy teams to forward plan work and understand future needs. Advise internal clients and stakeholders on marketing and communication related issues.
• Work closely with the Deputy Head and wider Marketing Campaigns team, Digital Communications, Press Web and Creative Services Teams to ensure that the Marketing team works efficiently and effectively across all disciplines.
• Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards.
• Realise the benefits of London’s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London’s communities, (operating in a politically restricted post – please advise)
• Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job, and participating in multi-disciplinary cross-department and cross organisational groups and tasks teams.

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• A recognised marketing qualification or experience of creating and developing marketing campaigns in a high-profile environment.
• Behavioural competencies we seek:
  • Building and Managing Relationships
  • Stakeholder Focus
  • Communicating and Influencing
  • Managing and Developing Performance
  • Planning and Organising, while responding to pressure and change

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA Competency Framework

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement.

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345)

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination. 

We may close this advert early if we receive a high volume of suitable applications.

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Charisma Ghorpade would be happy to speak to you. Please contact them at marketingcampaigns@london.gov.uk.

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.

Assessment process

Once you have submitted an application, your details will be reviewed by a panel.

If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is: w/c 8th December

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.

Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening. 

Secondment Opportunity

If you are a GLA employee applying for an internal fixed-term position, as an internal secondment opportunity, you must ensure you satisfy the following secondment policy criteria listed below before applying 

• On a permanent contract or a fixed term contract where the time left on the contract at the point at which you apply for secondment is longer than the secondment period;
• successfully completed your probation period and are performing to the required standard for your current role; and
• at least 18 months service with the GLA 

If you do meet the criteria listed above, you will need to complete the Approval for secondment application form and gain line manager approval, before emailing the fully completed form to the Resourcing Assistant who is managing the vacancy. This form must be received by the closing date of the vacancy. Failure to provide this form will mean your application cannot be progressed.

If you are unable to satisfy all of the criteria, unfortunately, you are not eligible to apply for this vacancy as an internal secondment.  For further information, please see Secondment Policy and Procedure.

IMPORTANT: If you are a current GLA employee on a fixed-term contract, which is due to end BEFORE the end date of this vacancy, you DO NOT NEED to complete the Approval for secondment application form as it is not a secondment.

If you are successful in securing this secondment opportunity, you will need to be released from your existing role, so please ensure that you make your line manager aware of your application

More Support

If you have a disability which makes submitting an online application form difficult, please contact resourcingteam@london.gov.uk.

The GLA is proud to be a Level 2: Disability Confident employer. We are committed to becoming a more inclusive and accessible organisation, and creating a truly inclusive and accessible workplace and culture for our disabled staff. We have named Disability Equality as a key corporate priority within our EDI Strategy. We welcome and encourage applications from disabled applicants. Should you wish to opt into the scheme, please let us know during your application.

Please note all applications for this vacancy must be submitted via our online recruitment system. We do not accept CVs alone for this role. Please upload a personal statement with a maximum of 1500 words to the ‘Additional Documents’ section of the form, ensuring you address the following technical requirements and competencies in your personal statement. Word or PDF format preferred and do not include any photographs or images.
 
The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework.

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability. 

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.