Senior Content Designer

Corporate Resources and Business Improvement

The Resources and Business Improvement directorate is led by Dianne Tranmer. It is responsible for: People Function, Facilities Management, Digital Experience Unit and Technology Group, Information Governance, Executive Support Team and leadership of all our shared services across the GLA Group.

About the team

The UCD team brings together specialisms including digital engagement, service design, user research, business analysis, content and interaction design and performance analysis. These specialisms work in harmony with a shared mission to make all products and services as inclusive, accessible and user centric as possible.

About the role 

We’re looking for an experienced Senior Content Designer to join our skilled and creative Content Design function in the User Centred Design team. You’ll be working to communicate the work of The Mayor of London, predominantly focussing on www.london.gov.uk. Balancing organisational and business needs with user needs. Writing and editing content on our website, developing the ways we use the Product, feeding into Service Design and writing and supporting the creation of guidance for london.gov.uk, and other digital products.

We use data and research to understand the problems Londoners face; inform the way we develop content and validate usability. We’re also creative - thinking about how different formats, types of content and useful online tools can best meet user needs and help communicate our messages.

As a Senior Content Designer, you’ll guide and advise policy teams in how best to present their information online, be it through well written and web-friendly text, visuals or applications. You’ll also work closely with Service Designers, Business Analysts, subject matter experts, Product Owners and Developers to ensure new functionality comes with clear wording and a simple journey.

Importantly, you’ll be a team player – working with our multidisciplinary and agile team who are committed to making sure that content is the best it can be and that staff across the organisation are upskilled and empowered.

You’ll work with policy and programme teams from across the organisation – helping them write and create great content for their programmes, strategies and updates. And you’ll of course work closely with the rest of the User Centred Design team and Content Design function.

What your day will look like

• Lead on content design programmes of work, ensuring high priority items get their required focus, and that teams across the building get the support they need to self-serve effectively and consistently.
• Support the team with triaging incoming requests.
• Work alongside the other Senior Content Designer to support more junior Content Design colleagues.
• Working alongside Product colleagues to develop standardised templates for external‑facing content.

Skills, knowledge and experience

To be considered for the role you must meet the following essential criteria:

• Comprehensive professional experience in writing and editing concise, engaging and plain English copy for digital content and products in keeping with SEO and usability best practise.
• Experience maintaining the structure, content and processes of high-profile websites.
• A strong understanding of wireframing, prototyping and visual storytelling and its uses in digital.
• Experience of influencing senior stakeholders to gain programme or project buy-in.
• Experience using agile/iterative and user centred processes as part of a multi-disciplinary team.
• Experience ensuring accessible communications, including compliance of Web Content Accessibility Guidelines (WCAG 2.2 AA).

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA Competency Framework

This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL).

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the skills, knowledge and experience in your Personal Statement.

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345)

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination. 

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager Ruth Morris would be happy to speak to you. Please contact them at ruth.morris@london.gov.uk.

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.

Is this role eligible for sponsorship?

This role DOES NOT meet the criteria for sponsorship for external candidates. It may meet the criteria for sponsorship for some internal candidates, in limited circumstances. Please contact the hiring manager if you wish to discuss this further.

Assessment process

Once you have submitted an application, your details will be reviewed by a panel.

If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is: Week commencing 13 July 2026.

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.

Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening. 

Secondment Application

If you are a GLA employee applying for an internal fixed-term position, as an internal secondment opportunity, you must ensure you satisfy the following secondment policy criteria listed below before applying 

• On a permanent contract or a fixed term contract where the time left on the contract at the point at which you apply for secondment is longer than the secondment period;
• successfully completed your probation period and are performing to the required standard for your current role; and
• at least 18 months service with the GLA 

If you do meet the criteria listed above, you will need to complete the Approval for secondment application form and gain line manager approval, before emailing the fully completed form to the Resourcing Assistant who is managing the vacancy. This form must be received by the closing date of the vacancy. Failure to provide this form will mean your application cannot be progressed.

If you are unable to satisfy all of the criteria, unfortunately, you are not eligible to apply for this vacancy as an internal secondment.  For further information, please see Secondment Policy and Procedure.

IMPORTANT: If you are a current GLA employee on a fixed-term contract, which is due to end BEFORE the end date of this vacancy, you DO NOT NEED to complete the Approval for secondment application form as it is not a secondment.

If you are successful in securing this secondment opportunity, you will need to be released from your existing role, so please ensure that you make your line manager aware of your application.

More Support

If you have a disability which makes submitting an online application form difficult, please contact resourcingteam@london.gov.uk.