Senior Business Analyst

• Support and shape a new policy and regulatory function within the GLA  

• Drive innovation in how licensing supports London’s economic and cultural vibrancy  

• Work with senior stakeholders across government, industry, and the city  

• Make a visible impact on how London works, plays, and grows  

We’re looking for a dynamic and driven Senior Business Analyst to manage thorough discoveries of new digital products and processes at City Hall. To set the foundations for intuitive, successful and user centre designed new licensing system for London.   

What your day will look like 

• Checking in with teams across City Hall to understand how current licensing‑related processes work, surfacing blockers and opportunities for improvement. 

• Partnering with product owners, service managers and developers to scope new features, shape implementation plans and keep user needs at the centre of decisions. 

• Translating business needs into clear user stories, acceptance criteria and process maps that give the technical team exactly what they need to build and test. 

• Running workshops that question assumptions, encourage user‑centred thinking and help teams re‑design processes for efficiency, simplicity and mobile‑first use. 

• Sharing updates, analysis and recommendations openly across teams, contributing to the cross‑government BA community and promoting transparent, evidence‑based digital practice. 

Skills, knowledge and experience  

To be considered for the role you must meet the following essential criteria: 

1. Demonstrable business analysis experience within digital user facing products.  

2. Experience working in programmes of digital transformation, embracing user centred design and business change. 

3. Experience of running workshops and discovery sessions to efficiently and thoroughly prompt thought, challenge existing ways of working and encourage user centred design. 

4. Thorough experience with writing clear user stories and acceptance criteria, working both with Product Owners and Technical Leads to effectively prioritise work, based on producing the minimum viable product.  

5. Experience working in a multidisciplinary team, using agile principles and confident promoting these ways of working to others.  

6. Knowledge and experience of using business analysis tools and techniques to understand and demonstrate process and requirements, such as UML. 

7. Thorough understanding of government digital services, digital trends, technologies, practices and directions. 

8. A working knowledge of a range of digital and collaborative tools, including those focused on ticket management, project planning, process mapping and wire framing. 

9. Experience conducting user research and using remote usability testing platforms is desirable, but not essential. 

Behavioural Competencies 

Stakeholder focus 

… is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations. 

Level 3 indicators: 

• Understands diverse stakeholder needs and tailors team deliverables accordingly 

• Is a role model to others, encouraging them to think of Londoners first 

• Manages stakeholder expectations, so they are high but realistic 

• Removes barriers to understanding the needs of diverse stakeholders, including hard to reach groups 

• Focuses own and team’s efforts on delivering a quality and committed service 

Communicating and influencing 

… is presenting information and arguments clearly and convincingly so that others see us as credible and articulate, and engage with us. 

Level 3 indicators: 

• Encourages and supports teams in engaging in transparent and inclusive communication 

• Influences others and gains buy-in using compelling, well thought through arguments 

• Negotiates effectively to deliver GLA priorities 

• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement 

• Advocates positively for the GLA both within and outside the organisation 

Strategic thinking 

…is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision for action. 

Level 3 indicators: 

• Translates GLA vision and strategy into practical and tangible plans for own team or delivery partners 

• Consistently takes account of the wider implications of team’s actions for the GLA 

• Encourages self and others to think about organisation’s long term potential 

• Informs strategy development by identifying gaps in current delivery or evidence 

• Takes account of a wide range of public and partner needs to inform team’s work 

Decision making 

… is forming sound, evidence-based judgements, making choices, assessing risks to delivery, and taking accountability for results. 

Level 3 indicators: 

• Makes sound decisions quickly on behalf of the GLA when a situation requires intervention 

• Takes responsibility for team decisions, providing rationale when those decisions are questioned 

• Involves senior stakeholders early in decisions that impact them 

• Analyses organisational risks associated with decisions, including those with long term impacts, before committing to action 

• Encourages others in the team to make decisions in their own area of expertise, take appropriate risks and learn from experience 

Problem solving 

… is analysing and interpreting situations from a variety of viewpoints and finding creative, workable and timely solutions. 

Level 3 indicators: 

• Clarifies ambiguous problems, questioning assumptions to reach a fuller understanding 

• Actively challenges the status quo to find new ways of doing things, looking for good practice 

• Seeks and incorporates diverse perspectives to help produce workable strategies to address compel issues 

• Initiates consultation on opportunities to improve work processes 

• Supports the organisation to implement innovative suggestions 

Research and analysis 

… is gathering intelligence (information, opinion and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits. 

Level 3 indicators: 

• Expands networks to gain new information sources for research and policy development 

• Identifies and implements methods to ensure intelligence is of a high quality 

• Encourages others to analyse data from different angles, using multiple perspectives to identify connections and new insights 

• Tailors research investment in line with likely impact for Londoners and policy priorities 

• Retains a bigger picture view, ensuring research recommendations are appropriate and practical for the GLA and its stakeholders 

Organisational awareness 

… is understanding and being sensitive to organisational dynamics, culture and politics across and beyond the GLA and shaping our approach accordingly. 

Level 3 indicators: 

• Uses understanding of differences between the GLA and its partners to improve working relationships 

• Helps others understand the GLA and the compel environment in which it operates 

• Translates changing political agendas into tangible actions 

• Considers the diverse needs of Londoners in formulating GLA objectives 

• Helps others understand how the media and external perceptions of the GLA influence work 

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA Competency Framework 

This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL). 

How to apply  

If you would like to apply for the role you will need to submit the following: 

• Up to date CV  

• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert. 

• If the number of applications received is high, we will review based on Research and Analysis Competency.   

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement. 

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345) 

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.  

We may close this advert early if we receive a high volume of suitable applications. 

If you have questions about the role 

If you wish to talk to someone about the role, the hiring manager Marsha Kuye would be happy to speak to you. Please contact them at marsha.kuye@london.gov.uk.   

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment. 

Is this role eligible for sponsorship? 

This role DOES NOT meet the criteria for sponsorship for external candidates. It may meet the criteria for sponsorship for some internal candidates, in limited circumstances. Please contact the hiring manager if you wish to discuss this further. 

Assessment process  

Once you have submitted an application, your details will be reviewed by a panel. 

If shortlisted, you’ll be invited to an interview/assessment. 

Equality, diversity and inclusion  

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. 

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.