Social Media Content Manager (FTC)

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Key Information

Job title: Social Media Content Manager (FTC)

Salary:   £38K – 43K + TFL Benefits 
Grade: Band 2

Team: Digital Comms       Directorate: Customers, Communication and Technology

Contract details: Full- Time Fixed Term Contract 12 months

Location*: Endeavour Square, London / Hybrid* 

Application closing date: Sunday 01/03/2026 at 23:59

*Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. Hybrid working arrangements can evolve subject to business requirements.  

Overview of project/role 

Join our Digital Communications team as a Social Media Content Manager. In this pivotal role, you will lead the planning, creation and delivery of engaging, high‑quality organic content across Transport for London’s social media channels and blogs.

As the guardian of our social storytelling, you will decide what content is produced, when it’s released, and how it aligns with our wider communication goals. You’ll oversee the editorial process from concept to publication, ensuring accuracy, relevance and strong audience impact.

You will be responsible for drafting, editing and publishing targeted content that improves customer communication, strengthens trust and drives meaningful engagement. As the lead for day‑to‑day community management, you will interact with followers, manage conversations across all TfL channels and identify user‑generated content that can be reused to enhance our brand presence.

Collaboration is key in this role you will work closely with internal stakeholders to manage the daily sign‑off process and ensure all organic campaigns follow best practice and support TfL’s business objectives.

This is an exciting opportunity for a creative and strategic social media specialist who enjoys fast‑paced content delivery, understands the power of online communities, and can elevate our digital voice across London and beyond.

Key accountabilities

• Plan, create, edit and publish social media content plans for organic social media channels that deliver on the TfL social media strategy and meet business objectives. This will include working outside of core hours from time to time
• Lead on the daily community management of the social media channels, including monitoring comments, interacting with users to drive engagement and gathering user generated content which can be used to enhance our brand
• Lead on various campaigns, recommending appropriate approaches to key stakeholders that are in line with the overall social media strategy and meet brief objectives
• Use an in-depth understanding of social media platforms to provide expertise to the business on tone of voice, content formats and channel strategy to develop the effectiveness of our feeds and pages
• Manage the daily sign-off process for social content approvals
• Be the expert in the room to help grow digital skills across the organization
• Develop and maintain knowledge of social media platforms, staying on top of updates and trends to continue to improve the effectiveness of the TfL organic social media channels
• Develop a reliable network of contacts across the business to assist with sourcing new content and features aligned to key corporate and departmental objectives for publication via social media and blogs
• Ensure that TfL core values, voice, editorial style and brand guidelines for each channel are applied consistently across editorial, imagery and other content to protect and enhance the reputation of the organization
• Evaluate success of campaigns by providing reporting as required

Skills, Knowledge and Experience

Skills

• Very strong copywriting, editing and proofing skills with an eye for accurate grammar, spelling and technical detail
• Excellent stakeholder management skills with good ability to negotiate and influence (Essential)
• Very strong verbal and written communication skills
• Good ability to communicate complicated issues to a wide range of audiences in a straightforward and diplomatic manner
• Ability to work rapidly, consistently and proactively to a very high standard of performance

Knowledge

• In-depth, up-to-date understanding of all social media platforms including but not limited to Instagram, TikTok, Facebook, X, YouTube and LinkedIn (Essential)
• Good understanding of how organic and paid campaigns can work together
• Strong understanding of key social media trends, tools, platforms including how they can be used to engage customers (Essential)
• Good understanding of copyright law and advertising standards
• Good awareness of user-centered design principles and how they apply to content generation
• Good understanding of SEO and reporting
• Awareness of current and emerging trends and best practice in marketing, communications and customer info
• Understanding of accessibility legislation and standards such as WCAG

Experience

• Substantial level of experience creating social media plans, content and blogs gained in a large, complex, politically sensitive organization with multiple demanding stakeholders (Essential)
• Experience of managing and growing a social media community for a large brand (Essential)
• Experience of working as part of a creative team delivering accurate content to tight deadlines
• Experience of using social media tools for publishing, monitoring and reporting
• Good experience of digital content strategy and tailoring and delivering online content to that strategy across complex multi-channel environments including mobile platforms

Equality and Diversity

We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair

Application Process

Please apply using your CV and a one-page covering letter. Think carefully about the skills, knowledge and experience in the advert and cover this in your CV.

The closing date for applications is Sunday 01/03/2026 @ 23:59

#LI-LP1

Fixed term contract/Secondment opportunity for 12 months 

As a fixed term contractor we can offer you a choice of pension arrangements. If you choose not to take our final salary pension scheme you will be paid an allowance on top of your salary, subject to Tax and National Insurance. We will share all the details with you at offer stage and the choice will be yours based on your circumstances. Depending on what you choose you can add up-to 14% to your salary.

If you are successful in securing this secondment opportunity, you will need to be released from your existing role, so please ensure that you make your line manager aware of your application.

Benefits  

In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow.  Rewards vary according to the level of role but mostly include the below:
 
Final salary pension scheme 
Free travel for you on the TfL network 
Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
30 days annual leave plus public and bank holidays 
TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow
Private healthcare discounted scheme (optional) 
Tax-efficient cycle-to-work programme
Retail, health, leisure and travel offers 
Discounted Eurostar travel