B2B Marketing and Communications Manager

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Key Information

Job title: B2B Marketing and Communications Manager                                                           

Salary: £50,000 - £55,000/annum (Depending on experience)     Grade: 3

Contract type: TfL                                                                         Reference: (1757)

Team: Sponsorship & Licensing                                                     Directorate: Transport Trading Ltd

Location: Endeavour Square/Palestra (Hybrid)                             Contract details: Permanent                                      

Application closing date: Friday 22nd August 

Application requirement

Cover Letter (please write a cover letter outlining what appeals to you about this role, about TfL and how your specific experience would enable you to deliver the ambition of the role)

About Us

At Transport for London (TfL), our Commercial Media & Partnerships team is redefining how public sector organisations generate revenue. We manage the world’s largest advertising estate, deliver iconic brand partnerships like Santander Cycles, and enable filming in exclusive locations—from Hollywood blockbusters to  documentaries. We also license a wide range of products, from fashion to food and games.

We’re a dynamic team of 25+ specialists, driving innovation and income through our globally recognised brand, unrivalled audience reach, and world-class infrastructure. Our work is at the forefront of commercial creativity in the public sector—and we’re just getting started.

Explore our work https://tfl.gov.uk/info-for/business-and-advertisers/commercial-media

The Role

We’re looking for a strategic, creative, and commercially minded B2B Marketing & Communications Manager to elevate our presence in the media and marketing industry.

In this pivotal role, you will:

• Position TfL as a commercially ambitious and innovative brand owner to key stakeholders including the Department for Transport, Greater London Authority, and the wider media industry.
• Raise our profile among brand decision-makers—Marketing Directors, CMOs, and agency leads—by showcasing our unique media and partnership opportunities.
• Drive inbound leads and commercial interest across our core revenue streams: advertising, licensing, filming, and brand partnerships.

You’ll lead the development and execution of a multi-channel B2B marketing strategy, working with internal experts and our external partners (JCDecaux, Global, IMG) to deliver compelling content and campaigns that tell our story and inspire action.

Key Responsibilities 

Strategy & Planning

• Develop and deliver a bold, two-year B2B marketing and communications strategy, which will clearly articulating how TfL assets and attributes add value to brands and advertisers.
• Manage a programme of high-impact events, including webinars, conferences and award submissions.

Content & Storytelling

• Create engaging, insight-led content across channels—blogs, social media, presentations, and more.
• Champion our Commercial Network blog and other owned platforms.

Channel & Campaign Management

• Own our CRM (Microsoft Dynamics), ensuring data integrity and GDPR compliance.
• Plan and execute targeted email campaigns that convert.
• Oversee production of all B2B marketing assets, including video and photography.

Industry Engagement

• Build strong relationships with media partners, trade publications, and industry bodies (e.g. Advertising Association, WARC, ESA) to strengthen TfL’s position
• Represent TfL at key industry events and forums.

What We’re Looking For

You’re a creative, energetic B2B marketer with a passion for media and a knack for storytelling. You are effective in matrix environment and know how to turn complex propositions into compelling narratives.

Essential requirements 

• Proven B2B marketing experience in the media or advertising industry.
• Strong understanding of the media and marketing ecosystem.
• Expertise in CRM and email marketing (ideally Microsoft Dynamics).
• Exceptional writing and editing skills, with a sharp eye for tone and audience.
• Experience of managing multi-channel campaigns and stakeholder relationships.
• A strategic mindset with commercial awareness and attention to detail.

Why Join Us?

This is a rare opportunity to shape the commercial voice of one of the world’s most iconic brands. You’ll work at the intersection of public service and private sector innovation—helping us unlock new revenue streams and redefine the perception of commercial activity in the public sector, turning the heads of stakeholders.

Equality, diversity and inclusion
We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria.  

Benefits  
In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow.  Rewards vary according to the level of role but mostly include the below

• Final salary pension scheme
• Free travel for you on the TfL network
• Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
• 30 days annual leave plus public and bank holidays
• TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow
• Private healthcare discounted scheme (optional)
• Tax-efficient cycle-to-work programme
• Retail, health, leisure and travel offers
• Discounted Eurostar travel

Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4 week period. Hybrid working arrangements can evolve subject to business requirements. 

Useful links

Brand Licensing: https://tfl.gov.uk/info-for/business-and-advertisers/brand-licensing

Filming: https://tfl.gov.uk/info-for/media/filming-and-photography

Advertising: https://tfl.gov.uk/info-for/business-and-advertisers/advertising?intcmp=64746

Commercial Partnerships: https://tfl.gov.uk/info-for/business-and-advertisers/commercial-partnerships-and-experiential-marketing

Using TfL brand IP: https://tfl.gov.uk/info-for/business-and-advertisers/using-tfl-brand-ip

Commercial Network blog series: https://madeby.tfl.gov.uk/category/commercial/