Groups and Travel Trade Sales Manager

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Key Information

Job Title: Groups and Travel Trade Sales Manager

Band 2

Salary: Circa £40,000 - £45,000 (dependent on skills, knowledge and experience)  

Contract:  12M FTC (with a possibility of leading to a permanent role) / Full Time / Plus Hybrid

Location: LTM 20 Cranbourn Street, London, WC2H 7AA

Hybrid working, within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. It will also involve attendance at trade events and conferences as required. Hybrid working arrangements can evolve subject to business requirements.

Application closing date: Wednesday 31st December @ 23:59

Interviews will take place in January 2026

About London Transport Museum

Based in Covent Garden, we are the world’s leading museum of urban transport and an award-winning day out. But that’s just part of our story. We are passionate. We are curious. We are adventurous.

As a heritage and education charity, we reach every primary school in the capital to fire the imaginations of tomorrow’s engineers, designers, scientists, and arts enthusiasts. With business partners and industry decision-makers, we tackle the topics that matter to London, from smart cities to green innovation.

We want to close skills gaps, redress gender imbalances and create opportunities for under-represented and disadvantaged communities.

We want to ignite curiosity to shape the future.

At London Transport Museum we welcome children, young people and adults at risk as Museum visitors and through engagement projects. We take safeguarding our visitors seriously and ensure all our staff and volunteers are DBS checked, regularly trained, and feel confident following our thorough safeguarding procedures. At the Museum, safeguarding is everyone’s responsibility.

Overview of Role

This role will take responsibility for shaping and implementing the next phase for our group and travel trade sales strategy across our Covent Garden Museum site, Museum Depot, and Hidden London tours. It will focus on increasing travel trade engagement, group visitation and income by building strong commercial partnerships and key relationships. The post holder will also contribute to the effective operational delivery of these markets ensuring clear communications and efficient booking processes.

Working alongside colleagues across the Museum, success in this role will rely on effective cross departmental working to drive revenue and growth.

Key Accountabilities

• Own the Groups and Travel Trade Strategy, including key performance indicators (KPIs), targets, and objectives (as agreed with your people leader as part of the overall LTM budget), and work with Marketing to develop and execute the Trade Marketing plan aligned with LTM’s brand
• Use familiarisation trips, joint marketing initiatives, sales activities, and representation at key domestic and international trade events (e.g. World Travel Market, UKinbound, ETOA) to generate leads, strengthen relationships, and enhance brand visibility. Proactively secure new business with travel trade and group operators, agents, and online travel agencies (OTAs) while maintaining and deepening existing partnerships to drive growth
• Optimise the investment of travel trade memberships (UKinbound, ETOA, etc.)
• Engage internal stakeholders to promote travel trade opportunities and collaborate to drive process efficiencies for partners and visitors
• Develop and manage the travel trade budget as part of the annual cycle and provide ongoing monthly reporting
• Technology & Systems: Manage existing integrations and oversee new integrations with ticketing systems and Application Programming Interfaces (APIs) to streamline booking processes and maintain accurate partner data
• Develop and deliver structured training programmes for partners and internal teams to enhance product knowledge and sales effectiveness
• Collaborate with Marketing colleagues to execute campaigns and Public Relations (PR) initiatives targeting travel trade, ensuring brand consistency and measurable impact

Skills, Knowledge and Experience

Skills

• Excellent sales skills (essential)
• Excellent organisational skills (essential)
• Excellent communication and presentation skills (essential)
• Strong budget management (essential)
• Excellent numerical skills and ability to analyse performance and results (essential)

Knowledge

• Excellent understanding of tourism industry and the travel trade (essential)
• Excellent knowledge of ticketing systems, API integrations, and customer relationship management (CRM) platforms (essential)
• A good understanding of branding, communications, and marketing (essential)
• A strong knowledge of the arts and heritage sector including visitor attractions (desirable)
• A high standard of knowledge of budget and financial planning (desirable)

Experience

• Experience of working in a target driven environment (essential)
• Strong sales and partnership experience in the travel industry (essential)
• Previous experience in a sales role within the attraction sector (essential)
• Previous experience of developing and delivering a travel trade strategy (essential)
• Previous experience of managing and reporting on a budget (essential)
• Proven track record in a sales role, selling into domestic and international trade partners and associations (essential)
• Proven track record of delivering increased sales within the industry(essential)
• Experience of working in collaboration across teams, in order to drive efficient processes and sales out comes (desirable)

Equality, diversity, and inclusion

We are committed to equality, diversity, and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.

Application process 

Think carefully about the skills, knowledge and experience in the advert and cover this in your CV and one page cover letter.

Word format preferred and please do not include any photographs or images.

The closing date for applications is Wednesday 31st December @ 23:59

Interviews will take place in January 2026

TfL is currently unable to provide sponsorship to candidates for this role as the Home Office’s eligibility criteria for sponsorship will not be met. TfL keeps its approach under review in line with changes to UK immigration rules. We are also unable to provide advice or guidance on individual immigration queries and advise candidates to check the Government’s website for further information.  

 
We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.